Services - Office for brand development

• Do you want to document the history and development of your company concisely, comprehensibly, vividly and professionally
• Do you need a well-versed company chronicle or an easy-to-read company presentation?
• Whether you're a start-up or a 150-year-old conglomerate: as specialists in brand reinforcement, we make your services tangible. For customers and employees.
• Whether digital or analog, our goal is to deepen trust in your products or services. Making your value proposition, your entrepreneurial "drive" tangible and tangible.

Whether the founding date is 1863 or 2018, it is essential for our analytical brand results that we analyze the history and performance idea of a company step by step from the day it was founded: A foundation of our work. Because the current day-to-day business confidence in their performance is the result of their successful pre-work.

We have now done this for well over one hundred companies from 24 different industries - from medium-sized companies to state institutions and non-profit foundations to global corporations with 14,000 employees - with the focus on medium-sized companies since day 1. Time and again, our clients have approached us wanting to present their brand's expertise in a unique, impressive and attractive way for anniversaries, events, brochures, investor presentations or in-house trainings, etc. Mostly to make the brand comprehensible for every (new) employee internally or to make the brand fascination fully tangible externally at decisive contact points. The following applies: Everything that a brand currently represents in its market is the result of a cause-and-effect principle derived from the unique history and evolution of the company (whether B-to-B or B-to-C). We will put this highly individual performance in the limelight for you just as individually.

Thus, our knowledge of companies and industries, our sound analysis and writing expertise have resulted in numerous small and large writings to date. Company chronicles and brochures, documentations, brand descriptions, fundamental articles and books. We have also been called upon on several occasions to provide expert opinions on brand sociology or scientific assessments of complex brand challenges. We would now like to offer you this experience and competence, built up over many years, separately for your special writing project or your special strategic question: Our brand know-how for your expressive self-presentation. Our text for your brand.

The founders and managing directors of the Hamburg-based company, Prof. Dr. Arnd Zschiesche and Prof. Dr. Errichiello, have currently published 15 non-fiction and technical books with renowned publishers (mostly jointly) and are continuously present with articles, commentaries and interviews across all media and in numerous industries. Among others, they have appeared on TV in ARD Markencheck, Plusminus, ZDF WISO.